SPARK-ENT – MAY 15, 2013 BOB MARLEY featured in Hyundai Ad, BEHIND THE SCENES DOCUMENTARY
Brand Jamaica definitely has whip appeal. Bob Marley’s classic Three Little Birds, which has been remixed by his son Stephen Marley and DJ/producer Jason Bentley, is featured in Hyundai’s Assurance Connected Care in-car customer-service program.
The ad is creating quite a stir, not like the Saturn ad which saw the Jamaican flag burning, but because Marley’s music is not commonly licensed for ads, the remix is fresh and preppy and the music, well, makes you NOT ‘worry bout a ting’. Definitely, no problem man.
The remix project was sponsored by Hyundai. See the behind the scenes documentary here: