SPARK-ENT JUNE 26, 2013 – HALF PINT, APPLETON RUM
APPLETON® ESTATE 50-YEAR-OLD JAMAICA RUM – JAMAICA INDEPENDENCE RESERVE – NAMED TOP SPIRIT BY ROBB REPORT MAGAZINE IN ITS ANNUAL ‘BEST OF THE BEST” ISSUE
Appleton Estate 50-Year Old, Believed to be the World’s Oldest Barrel-Aged Rum,
Chosen over Hundreds of other Luxury Spirits Brands
KINGSTON, JAMAICA (June 20, 2013) – Appleton® Estate Jamaica Rum is proud to announce that its Appleton Estate 50-Year-Old Jamaica Rum – Jamaica Independence Reserve, which is believed to be the World’s oldest rum available for sale in the world, was selected as the top spirit by Robb Report Magazine in its annual prestigious “Best of the Best” Issue.
Robb Report’s 25th annual “Best of the Best” list is a culmination of a year’s search for the most extraordinary new products and services. The “Best of the Best” coverage—featuring comprehensive reviews by Robb Report’s editorial staff and a team of seasoned contributing writers—spans 26 product- and service-related categories within six departments: Wheels, Style, Journeys, Leisure, Home, and Wings & Water.
Only 800 bottles of the Limited Edition Appleton Estate 50 Year Old Jamaica Rum – Jamaica Independence Reserve were produced, making this exclusive rum even more coveted. The select rums that make up this minimum age 50 year old rum were specially set aside to age more than half a century ago with the intention of creating a one-of-a-kind rum that would be bottled to celebrate the 50th Anniversary of Jamaica’s Independence in 2012. For over fifty years these rums were looked after – first by Master Blender Owen Tulloch and then current Master Blender, Joy Spence, the first female Master Blender in not just the rum category, but the worldwide spirits industry.
“Robb Report Magazine is the authority on experiencing the finest things in life, so it’s an honor that their editorial team selected Appleton Estate as their favorite spirit,” said Spence. “With so many luxury spirits on the market, this distinction is a powerful statement on how truly special and rare the Appleton Estate 50 Year Old Jamaica Rum – Jamaica Independence Reserve is, symbolizing not only Appleton Estate’s commitment to crafting the finest rums in the world, but also the heritage and pride of the Jamaican people as they celebrated their independence.”
This highly anticipated offering broke new ground for the rum category when it was released last year, as the Appleton Estate 50-Year-Old Jamaica Rum – Jamaica Independence Reserve is believed to be the first rum to be aged a minimum of 50 years. As the 50th Anniversary of Jamaica’s Independence approached, Master Blender, Joy Spence carefully examined each barrel to ensure that the barrels had aged to perfection and had attained the level of complexity and richness that would be fitting to celebrate the 50th Anniversary of Jamaica’s Independence. The barrels were taken from the warehouse to the blending hall where they were brought together in a special vat and left to “marry,” for several months to allow the rum’s character, flavor and bouquet to meld together in harmony. The result is balanced, refined and nothing short of magnificent.
Appleton Estate 50 Year-Old Jamaica Rum – Jamaica Independence Reserve is available in select markets around the world. For information visit http://www.appletonestate50.com
ABOUT Appleton Estate Jamaica Rum
All Appleton Estate Jamaica Rums are produced on the world-famous Appleton Estate, Jamaica’s oldest sugar factory and distillery in continuous production. Since 1749, these rums have been produced from meticulously cultivated sugar cane that is Estate-grown and harvested at the Appleton Estate which is located in the unique Nassau Valley in St. Elizabeth, Jamaica. Appleton Estate Jamaica Rum delivers distinctive, rich, complex, luxurious flavors within its wide array of offerings which include Appleton Estate V/X Jamaica Rum, Appleton Estate Extra 12 Year Old Jamaica Rum, Appleton Estate 21 Year Old Jamaica Rum and the Limited Edition Appleton Estate 50 Year Old Jamaica Rum – Jamaica Independence Reserve. All Appleton Estate Jamaica Rums are Estate distilled using a proprietary yeast strain propagated from the sugar cane grown on the Estate, and produced using copper pot stills that are unique to the Estate. With the ideal climate on hand, Appleton Estate Jamaica Rum matures in carefully selected, hand-crafted oak barrels. The process is finalized with the artful blending by renowned Master Blender Joy Spence – the industry’s first female Master Blender. The Appleton Estate is committed to preserving the environment and reducing its carbon footprint, making a significant ongoing investment in plant, equipment and training to ensure that all operations in the Nassau Valley, as well as in its head office in Kingston, are green.
ABOUT GRUPPO CAMPARI
Davide Campari-Milano S.p.A., together with its affiliates (‘Gruppo Campari’), is a major player in the global beverage sector, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. The Group’s portfolio, with over 50 brands, spans spirits, the core business, wines and soft drinks. Internationally-renowned brands include Aperol, Appleton, Campari, Cinzano, SKYY Vodka and Wild Turkey. Headquartered in Sesto San Giovanni, Italy, Campari owns 15 plants and 4 wineries worldwide and has its own distribution network in 16 countries. The Group employs over 4,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange since 2001. For more information: http://www.camparigroup.com/